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Understanding Money Types

The concept of psychological archetypes was originally advanced by Carl Jung, the father of modern psychology. In Jung’s psychological framework, archetypes are innate, universal prototypes that are highly useful for interpreting observations or behaviors that are largely unconscious.

They represent patterns of behavior or ideas that have are part of the “collective unconscious”. The collective unconscious is also known as “the vast reservoir of our experience as a species.” Archetypes are the original language of human beings. They are symbolic. Before we had words, or language, we had symbols, which are what archetypes represent.

Your money archetypes are not your personality or “who you are”, but are symbolic metaphors that help us to understand our patterns and behaviors. Simply stated, they show us “where we are” so that we can become aware of, and change our unconscious behaviors. Archetypes are powerful “teachers” and “allies” since they inform us of where we need to grow.

The eight Money Types or archetypes in Money Coaching are:

  • Innocent
  • Victim
  • Warrior
  • Martyr
  • Fool
  • Creator/Artist
  • Tyrant
  • Magician

Money Types – Overview

Innocent – Takes the ostrich approach to money, doesn’t want to see what’s going on. Would rather not to be responsible for financial decisions or money management. Seeks safety and security and longs to be rescued.

Victim – Often blame their financial situation on external factors. May have been abused, betrayed or have suffered some great loss. Tends to live in the past. Often has a self-fulfilling prophecy.

Warrior – Take charge, goal oriented. Successful in business, focused, decisive & in control. Discerning, powerful, driven, and financially self-actuated.

Martyr – Busy taking care of others’ needs, but often neglect their own. Tend to be self-sacrificing and long-suffering. May be financially generous but can have strings attached. Can have boundary issues. Needs to learn to receive.

Fool – Looking for a windfall and tends to take financial shortcuts. Relatively fearless, often impulsive and can get caught up in the enthusiasm of the moment. May lack discipline, be restless or overly generous. Need to develop patience and to slow down their decision-making process.

Creator/Artist – Often on a spiritual or artistic path. Finds the material world difficult to live in. Can be financially detached or have a conflicted love/hate relationship with money.

Tyrant – Can use money to manipulate and control people, events and circumstances. May not feel at peace with themselves… money makes them feel safe. Their greatest fear is loss of control.

Magician – The ideal money type. Knows how to transform and manifest their financial reality. Willing to claim their own power. Armed with the knowledge of the past, they have made peace with their personal history and have transformed their lives. They feel secure and know all their needs will always be met.

Understanding Your Score

Generally, a score of 5 or higher in any one Money Type indicates it is primary or dominant, while a score of 4 or lower indicates it is a shadow Money Type. But if all scores are below 5, then it’s most often due to a “disconnection” between your present awareness around money and the associated words. If several scores are above 5, then the multiple primary archetypes are often at odds with each other as to which one is “running the show.”

Understand that it’s not just the primary or dominant Money Type that is key. It’s also knowing how your shadow or non-dominant Money Types interact with the primary Money Type that impacts one’s way of moving through the world where money is a fact of life. For instance, one may have a high Magician or Warrior score (two of the more “positive” Money Types) but may also have a high shadow score in Innocent, Fool, or Victim. If so, then the “voices and messages” of the shadow archetypes may be distracting the Warrior (the archetype of Action) or the Magician (the archetype of Knowledge and Wisdom) from being fully present and focused on the task at hand.

More importantly, the results are not “who you are,” but “where you are” emotionally and energetically when you took the quiz. Things can and do shift depending on which archetypes may be more active or have been triggered by a specific event or incident.

Above section ©2009-2013 The Money Coaching Institute

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